During my collaboration as a contributor for Freepik, I created a template pack for the fictional brand Matcha Maven, developed under a consistent visual system. My design decisions focused on capturing the essence of matcha culture through illustration and color. I drew a wide range of themed elements to bring flexibility and authenticity to the templates. A palette dominated by green tones was chosen to reinforce freshness and naturalness, while maintaining visual harmony across both digital and print assets, including a trifold brochure.
