Italo is a contemporary menswear brand for which I developed the complete visual identity. The project included the design of a minimalist logotype with two versions: a typographic one with custom letterforms for a unique character, and a seal version that integrates the symbol, name, and motto. A simple yet memorable symbol based on the brand’s initial was created to serve both as an identifying mark and a decorative element. Additionally, a system of graphic signs was designed to enrich visual compositions and strengthen recognition. The reduced black-and-white color palette reinforces an elegant, timeless, and refined aesthetic that embodies Italo’s modern and sophisticated spirit.
