As part of my collaboration with Freepik, I designed a template pack for Friendship Day, including a variety of printable and digital assets such as greeting cards, certificates, party invitations, posters, flyers, and social media graphics. My design decisions centered on creating a joyful and approachable aesthetic through a cast of playful, geometric-inspired characters in vibrant pastel gradients. Their expressive faces and simple shapes were intended to convey warmth, inclusivity, and fun, while keeping the overall style flexible enough to adapt to both personal and promotional contexts. The result was a cohesive system of celebratory visuals that captured the spirit of friendship.
